Dun & Bradstreet (NYSE: DNB) announced that it has acquired the Fliptop social data matching business, which matches email addresses to individual profiles that include social network accounts. D&B plans to integrate the acquired technology as an enrichment to its existing database and services.
Fliptop continues as an independent company, which is now focused on its predictive lead scoring application.
SMA is retired. Check out the new project (mostly not about social media).