The business of monitoring, measuring and understanding social media
CalmSea announced that it was acquired by Coupang, the fast-growing e-commerce company in South Korea, in November 2013. CalmSea combines user-level social media data with web-analytics and transaction data to create individual customer profiles for targeted marketing and market research.
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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