Microsoft (NASDAQ: MSFT) announced that it has reached an agreement to acquire Parature to gain customer self-service capabilities for Microsoft Dynamics CRM. Terms of the agreement were not disclosed, although news reports are placing its value at $100 million.
Parature offers cloud-based customer engagement software that includes social media monitoring and response tools for customer service. Microsoft previously gained an SMA capability for Dynamics CRM with its 2013 acquisition of Netbreeze.
SMA is retired. Check out the new project (mostly not about social media).