The business of monitoring, measuring and understanding social media
The digital services group TO THE NEW announced its acquisition of ThoughtBuzz , a social media analysis company based in Singapore. The company is assembling a suite of services for marketing, content, and development, to which ThoughtBuzz adds social media content and activity analytics. It's the company's second acquisition since June.
In its announcement, TO THE NEW said that it will continue to invest in ThoughtBuzz and integrate it with the group's other services. ThoughtBuzz founders Anshul Jain and Ashok Patro will join the group's management team.
SMA is retired. Check out the new project (mostly not about social media).