The business of monitoring, measuring and understanding social media
Cicero Group Buys Yatterbox
Cicero Group announced that it has bought Yatterbox 
, a free social media monitoring platform focused on the posts of selected individuals who may be able to impact a company and its reputation. Cicero says it has no immediate plans to charge for access to the system, even as it plans to expand its coverage to include every UK-based journalist, politician and important influencer by the end of the year.
- SMA's acquisitions scorecard
- SMA: Yatterbox
- press release
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