The business of monitoring, measuring and understanding social media
Twitter Picks Up Trendrr
Trendrr 
announced in a blog post that it is "joining Twitter's… team," with initial confirmation in a tweet from an official Twitter account. The group, which focuses on the real-time interaction of Twitter and television, will support existing customers of its Trendrr.TV product, while ongoing work expected to build on its Curatorr platform.
Twitter acquired Bluefin Labs, another SMA company specializing in the television market, earlier this year.
- SMA's acquisitions scorecard
- SMA: Trendrr
- blog post
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