The business of monitoring, measuring and understanding social media
Nielsen, NM Incite Buy TV Buzzer SocialGuide
Nielsen and NM Incite announced the acquisition of SocialGuide, the developer of a platform for analyzing and engaging television-related conversations in Twitter. The companies plan to integrate SocialGuide into NM Incite and focus on quantifying the relationship between social TV and TV ratings for advertising and research.
- SMA's acquisitions scorecard
- SMA: NM Incite
- press release (PDF)
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