The business of monitoring, measuring and understanding social media
News Group International Acquires Report International, KD Paine & Partners
News Group International announced that it has acquired Report International and KD Paine & Partners. The acquisitions will be merged with the company's Dubai-based measurement group, Salience Research, though they will continue to use their existing brands.
NGI also owns Media Watch Middle East and its SocialEyez platform for monitoring social media.
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