Salesforce Buying Buddy Media for $689 Million

By Nathan Gilliatt on Jun 4, 2012

Salesforce.com announced that it has agreed to acquire Buddy Media for approximately $689 million in cash and equity. The Buddy Media platform will be combined with the previously acquired Radian6 platform as the Salesforce Marketing Cloud.

• SMA's acquisitions scorecard
  
• press release
  
• Radian6 blog

Categories:
• Transactions

Tags:
• radian6,
• salesforce