The business of monitoring, measuring and understanding social media
Visible Technologies announced the acquisition of Cymfony. Cymfony president Richard Pasewark will lead the combined companies as the CEO of Visible Technologies.
WPP's ownership position of approximately 24% of Visible Technologies and all of Cymfony will translate to 49% of the merged company. After closing, Visible management and venture investors Centurion Holdings, Ignition Partners, In-Q-Tel, and Investor Growth Capital will retain a controlling interest in the company.
Cymfony was originally aqcuired by TNS in 2007, and it was moved into Kantar Group after WPP's acquisition of TNS in 2008.
SMA is retired. Check out the new project (mostly not about social media).