The business of monitoring, measuring and understanding social media
Last December, the French PR software provider Augure acquired iMente, a social media specialist in Spain. The deal was financed through a €5 million investment round that included Serena, Ventech Capital, OTC Asset Management, Amundi Private Equity Funds and Ouest Ventures.
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SMA is retired. Check out the new projects at Directed Curiosity. I’m exploring the structure of data markets and more.
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