The business of monitoring, measuring and understanding social media
Kantar Media and Chinese social media specialist CIC announced the acquisition of CIC by Kantar Media, the media research and insights division of WPP's Kantar. Terms of the deal were not disclosed.
In its announcement, WPP placed CIC's 2011 revenue at RMB 29.9 million (approximately $4.7 million) and its year-end headcount at around 120.
SMA is retired. Check out the new project (mostly not about social media).