The business of monitoring, measuring and understanding social media
Oracle Gets SMM with RightNow Acquisition
Oracle (NASDAQ:ORCL) announced an agreement to acquire RightNow Technologies (NASDAQ: RNOW) for $1.5 billion. RightNow's customer experience management line includes products for social media monitoring and engagement.
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SMA is retired. Check out the new project (mostly not about social media).
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