The business of monitoring, measuring and understanding social media
KANA Software announced that it has acquired Overtone. The company plans to incorporate Overtone's social media and customer intelligence capabilities into its Service Experience Management (SEM) platform, as well as to continue to support and develop Overtone's OpenMic product. Overtone was known as Island Data until January 2009.
Discover the new project
How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
Sponsors