San Francisco, CA, USA
In their own words
Traackr, the leading influencer discovery engine, has built a proprietary search technology to find, track and harness the value of the most influential individuals online. Its Influencer Discovery Platform includes the Authority List, Influencer Monitors and Analytics Suite.
People rather than URLs are at the center of web searches and interactions. Finding those who matter to a company is a very challenging task. Traackr facilitates the identification of the individuals who lead online conversations on a certain topic, brand or product. It allows a company to determine who can generate the best qualified sales leads or whose expertise could be sought to enhance a product.
Traackr measures influence based on a person’s complete online contribution (blog articles, videos, reviews, bookmarks, activity in social networks, etc.) and presents full profiles on each individual. The online influence tool uses three metrics for measuring influence; Reach, Resonance and Relevance. Reach is the audience or community size that each influencer has, Resonance is the amount of activity that influencer generates when they publish, and Relevance measures how relevant to that topic their voice is.
Traackr in SMA news
- New Papers, 21 March 2017 21 Mar 2017
- New Papers, 21 February 2017 21 Feb 2017
- New Papers, 31 January 2017 31 Jan 2017
- New Papers, 11 October 2016 11 Oct 2016
- New Papers, 19 April 2016 19 Apr 2016
- New Papers, 2 February 2016 2 Feb 2016
- New Papers, 8 December 2015 8 Dec 2015
- Software Updates, 7 August 2015 6 Aug 2015
- New Papers, 9 June 2015 9 Jun 2015
- Software Updates, 19 September 2014 18 Sep 2014
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Profile updated 14 July 2016