Sprinklr Adds NewBrand to Stable

Sprinklr  announced that has acquired NewBrand  for its location-based customer intelligence capabilities. NewBrand's staff is expected to remain with the company, and its Washington, DC office becomes Sprinklr's newest office.

NewBrand is Sprinklr's fourth acquisition of 2015, following Pluck in February and Get Satisfaction and Scup in April.

Sprinklr recently established Sprinklr Japan KK, a joint venture in Japan with PIPED BITS Co., Ltd., Recruit Strategic Partners Co., Ltd., and Suneight Investment Co., Ltd. Sprinklr, Inc. is the majority shareholder, and the partners have invested ¥1 billion (approx. $8.1 million) in Series A funding for the venture.

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