Brand VO2
Denver, CO, USA

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In their own words

Brand VO2 is a market-leading software platform deriving brand and business insight from on-line conversations found in social media, e-commerce, blogs, review sites and traditional media.

In humans, VO2 measures maximum oxygen uptake and is considered the best indicator of aerobic health. In business, VO2 measures real-time brand health by:

  • Yielding your Brand Health Score relative to your competitors
  • Tying that Brand Health Score to KPI’s like market share and revenue
  • Providing competitor and category insight and ranking
  • Measuring marketing effectiveness/ROI and peer group performance
  • Revealing emerging category and consumer trends hidden in the long-tail of big data
  • Replacing or augmenting your existing brand tracking tools

Brand VO2 in SMA news

Profile updated 15 September 2015