The business of monitoring, measuring and understanding social media
Hootsuite
Recommended times to publish, Instagram direct messaging, additional Twitter metrics, new query builder, filter Amplify content by language, more.
Mention
Improved sentiment analysis.
Rival IQ
New auto-tag rules, engagement rate lift metric.
SocialHub
WhatsApp integration.
Sprout Social
Shopify and Facebook Shops integration.
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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