The business of monitoring, measuring and understanding social media
Software Updates, 2 July 2021
Hootsuite
Recommended times to publish, Instagram direct messaging, additional Twitter metrics, new query builder, filter Amplify content by language, more.
Mention
Improved sentiment analysis.
Rival IQ
New auto-tag rules, engagement rate lift metric.
SocialHub
WhatsApp integration.
Sprout Social
Shopify and Facebook Shops integration.
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SMA is retired. Check out the new projects at Directed Curiosity. I’m exploring the structure of data markets and more.
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