The business of monitoring, measuring and understanding social media
Trufan Raises $2.3 Million
Trufan announced that it has raised $2.3 million in a round led by Moneta Ventures. GP Ventures, Protocol Ventures, Athlete Technology Group, and several angel investors also participated. The company plans to use the money to support development, integration with its acquired PLAYR.gg product, and hiring in sales and marketing.
Formed in late 2018, Trufan is focused on the first-party data opportunity for audience analytics. As part of this announcement, the company predicted its launch of a new brand with a consolidated platform and new pricing in mid-2021.
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