The business of monitoring, measuring and understanding social media
Dataxet announced that it has acquired Sonar Platform and NAMA (News and Ads Monitoring Agency), gaining both software platforms and full-service media analysis services in the deals. With the addition of offices in Indonesia and Malaysia, the Singapore-based company now offers services in ten Asian countries.
Dataxet has also formed a joint venture with the recently formed Truescope to extend the Australian company's reach to Singapore. Dataxet, NAMA and Truescope were all formed by alumni of Isentia.
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SMA is retired. Check out the new project (mostly not about social media).
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