The business of monitoring, measuring and understanding social media
Falcon.io, a division of Cision, announced that it has acquired Unmetric. The company plans to merge the Unmetric product into the Falcon.io platform, continuing its strategy of building a unified social media marketing platform.
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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