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Infomedia and M-Brain Form Nordic Alliance, Exchange Assets
Infomedia and M-Brain have announced an alliance to provide a pan-Nordic media intelligence solution. As part of the deal, Infomedia has acquired M-Brain's Swedish and Norwegian media intelligence operations and its Estonian production facility. M-Brain will continue to provide media intelligence in the Finnish market, while shifting its focus to its products and services for market and competitive intelligence.
M-Brain previously sold Infomedia its media monitoring technology and international data business, which it had acquired in 2016.
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