The business of monitoring, measuring and understanding social media
Mavrck announced that it has acquired GroupHigh in a move that grows its Influencer Index tenfold. GroupHigh will continue as a subsidiary, while Mavrck plans to incorporate GroupHigh's blogger-search capabilities and profiles data into its own platform.
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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