The business of monitoring, measuring and understanding social media
Cheetah Digital announced that it has acquired Wayin for its capabilities in zero-party data collection and analysis. Terms of the deal were not disclosed.
This iteration of Wayin was formed by the merger of Wayin and EngageSciences in 2016.
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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