Cheetah Digital Acquires Wayin

Cheetah Digital announced that it has acquired Wayin  for its capabilities in zero-party data collection and analysis. Terms of the deal were not disclosed.

This iteration of Wayin was formed by the merger of Wayin and EngageSciences in 2016.

• SMA's acquisitions scorecard
  
• press release
  
• announcement page
  
• Cheetah Digital blog post
  
• Wayin blog post