The business of monitoring, measuring and understanding social media
Meltwater announced that it has acquired Sysomos to boost its capabilities in social media analytics and engagement. Sysomos will become Meltwater's Social Analytics division, distinct from the company's existing Media Intelligence division. Sysomos CEO Peter Heffring will lead the new division.
Meltwater has been a consistent acquirer, most recently of DataSift last month. Sysomos in its current form dates back to the 2015 combination of Sysomos and Expion.
SMA is retired. Check out the new project (mostly not about social media).