The business of monitoring, measuring and understanding social media
New Papers, 11 February 2014
Recently released research and white papers:
- How Customer Communities Power Word of Mouth Marketing, Lithium
- How to Plan, Execute and Measure Social Media Contests, Simply Measured
- A Marketer’s Guide to Social Media Tools, Socialbakers
- Hotelier’s Quick Guide to Facebook, TrustYou
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SMA is retired. Check out the new project (mostly not about social media).
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