In their own words

Spot Influence (TechStars 2010) solves two critical problems inherent in business-consumer interactions via social media:

1. When millions of conversations are taking place, who should a business pay attention to?

2. When social media is fragmented across the web, how can a business truly understand individuals engaging with them online?
   

Spot Influence solves these problems by looking at communities of conversations, understanding the people involved and how they are connected.

By measuring individuals' Reach, Relevance, & Impact within these communities, Spot Influence is able to provide businesses with detailed information on who's influencing the conversation and what those Influencers actually care about. This data, accessed via an API, enables companies to react faster with more information, and—more importantly—be proactive and execute a strategic social media plan.