December 2013 Archives

A look at SMA's acquisitions scorecard reveals that 18 companies in social media analysis changed hands this year, down from 24 last year. After big acquisitions by Salesforce and Oracle in 2012, this year's deals are generally smaller, although both Microsoft and Apple played the game. The overall theme this year is companies consolidating their positions by acquiring companies with complementary products, technologies and teams. Here's a recap of the year's deals.

Acquisitions in social media analysis 2013

High-Profile Companies Up to Something
Twitter scooped up two companies with strengths in linking social media content to television viewing, Bluefin Labs and Trendrr. The company's announcement linked the first acquisition to future ad products and platform development, and no one really questioned the value of analytics acquisitions to Twitter.

In contrast, when Apple picked up Topsy in what was probably the year's richest deal, the move was accompanied by much speculation about what the company could do but little information about plans for its acquisition. The closest anyone got was "sources familiar with the deal," who had an idea of its valuation but little more.

Combining Strengths
Again and again this year, companies were acquired for the complementary products, technologies and teams they brought to the equation. PeopleBrowsr bought the Facebook specialist Swaylo to extend the analytical reach of its Kred product. Meltwater gained machine learning and image recognition expertise with OculusAI, and in a bit of vertical integration, the media intelligence firm M-Brain bought Whitevector.

In a major-league example of the year's overall trend, Microsoft bought Netbreeze to give its Dynamics CRM product a social media component.

Augure picked up Adequate Systems to strenthen its customer base, as well as to broaden its product line and geographic reach. WPP's Kantar Media added Fisheye Analytics to strengthen its position in Asia. GfK bought Sensemetric to form the foundation for the company's Global Social Media Intelligence Center.

Over in the geospatial analysis market, DigitalGlobe acquired the crowdsourced analysis platform Tomnod, which had also developed a geographically-inclined Twitter analysis tool.

MindMixer picked up VoterTide to add SMA to its existing community engagement capabilities for civic, education and healthcare clients. Also in the healthcare market, IMS Health bought Semantelli to bring SMA into its portfolio.

Telligent bought the assets of Zimbra to merge with its own products and promptly rebranded the combined company with the Zimbra name. LookSmart picked up the assets of Syncapse to bridge the management gap between paid and social media, following the latter's bankruptcy.

The communications agency Cicero Group bought Yatterbox, a free influencer-monitoring tool. TO THE NEW added ThoughtBuzz to its constellation of online marketing, media, community and development businesses, and PITOOEY! bought RAADR for its growing collection of online and mobile marketing tools.

Setting a Precedent
Finally—and not included in the count—2013 saw the first IPO of an SMA specialist firm, as Hottolink (TYO:3680) floated its shares on the Tokyo exchange. At year-end, the stock was up 170%.

Related:

People Pattern announced that it has received $4.5 million in an investment round led by Mohr Davidow Ventures. People Pattern works with a combination of social media and proprietary client data to identify, understand and engage with online audiences.

New Papers, 31 December 2013

Recently released research and white papers:

Companies in social media analysis announced receiving over $465 million in new investments in 2013, up dramatically from $190 million in 2012 (both totals exclude the value of investments whose value was unannounced). Here's a recap of the year's investment activity.

See all of the recent funding headlines on one page: Investments in Social Media Analysis

Related:

Software Updates, 20 December 2013

Recently announced software updates:

  • DataSift
    Sina Weibo coverage.

  • Introhive
    New deals won and usage reports for Salesforce integration.

  • Local Measure
    New user roles, weekly report via email.

  • Locowise
    Instagram analytics.

  • Mention
    Buffer integration.

  • Onalytica
    IRM 1.3: tags, updated influencer profile pages, new filtering options, new Volume Trend report, new email alert options.

  • Recorded Future
    New Entity Type queries.

  • Spotistic
    New location influence metric.

Upcoming Events, 20 December 2013

9 January - DataSift webinar, Introducing VEDO: DataSift's Next Generation Processing Engine, 12:00 PM EST (GMT -5).

15 January - Our Social Times webinar, How Should Contact Centres Integrate Social Media, 10:00 AM EST/3:00 PM GMT.

4 February (Paris) - Sindup Veille Connect, 18h–22h30

5–6 March (New York) - Sentiment Analysis Symposium, "Human Analytics"

28–30 April (Miami) - Clarabridge C3

20–22 May (San Francisco) - Lithium LiNC 2014

11–12 June (Amsterdam) - AMEC International Summit on Measurement

PITOOEY! Buys RAADR Platform

PITOOEY! Inc. (OTCBB: PTOO) announced that it has agreed to acquire the social media monitoring platform RAADR and related assets from BeanStalk Networks. Details of the all-stock deal were not disclosed.

Kantar Media announced that it has acquired FishEye Analytics , a social media analysis firm based in Singapore.

Founded in 2009, Fisheye employs 14 in Singapore and its R&D center in Hyderabad. Its revenue for the year ending 31 October 2013 was SGD 782,871 (US$622,000).

New Papers, 17 December 2013

Recently released research and white papers:

Software Updates, 13 December 2013

Recently announced software updates:

Upcoming Events, 13 December 2013

9 January - DataSift webinar, Introducing VEDO: DataSift's Next Generation Processing Engine, 12:00 PM EST (GMT -5).

15 January - Our Social Times webinar, How Should Contact Centres Integrate Social Media, 10:00 AM EST/3:00 PM GMT.

4 February (Paris) - Sindup Veille Connect, 18h–22h30

5–6 March (New York) - Sentiment Analysis Symposium, "Human Analytics"

28–30 April (Miami) - Clarabridge C3

11–12 June (Amsterdam) - AMEC International Summit on Measurement

DataSift announced DataSift VEDO, which gives customers the ability to set up rules-based processing and machine learning on DataSift's infrastructure.

Software Updates, 6 December 2013

Recently announced software updates:

Upcoming Events, 6 December 2013

8 December (Dallas) - IEEE ICDM Workshop on Mining Social Data at Work

10 December - ReviewPro webinar, Social Media Strategies for Hotels in 2014, 11:00 AM EST (GMT -5). With Adele Gutman, Suzie Wotton and Robert Cole.

11 December - Parature webinar, 4 Trends to Watch in 2014 Multi-channel Customer Service, 2:00 PM EST (GMT -5).

12 December - Our Social Times webinar, 10 Ways to Measure Your Social Customer Service, 10:00 AM EST/3:00 PM GMT. With Jerome Pineau, Carolyn Blunt and Richard McCrossan.

15 January - Our Social Times webinar, How Should Contact Centres Integrate Social Media, 10:00 AM EST/3:00 PM GMT.

4 February (Paris) - Sindup Veille Connect, 18h–22h30

5–6 March (New York) - Sentiment Analysis Symposium, "Human Analytics"

28–30 April (Miami) - strong>Clarabridge C3

11–12 June (Amsterdam) - AMEC International Summit on Measurement

DataSift Gets $42 Million in Series C

DataSift announced that it has received $42 million in a Series C funding round led by Insight Venture Partners with participation from existing investors Scale Venture Partners, Upfront Ventures, IA Ventures, Northgate Capital, Daher Capital and Cendana Capital.

DataSift says it will use the investment to support product development, continue global expansion, expand sales and marketing, develop the social data ecosystem and expand into new data types, including internal enterprise data.

New Papers, 3 December 2013

According to the Wall Street Journal, Apple Inc. has acquired Topsy Labs . WSJ sources say the deal was valued at over $200 million.

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