The business of monitoring, measuring and understanding social media
Conversition Launches Evolisten
Conversition Strategies has released its flagship SMA product, evolisten. The company describes evolisten as "a suite of products... to provide brand equity, usage and attitude, segmentation, ad and campaign tracking, and customer experience research needs." Founded by Ipsos alumnae as a social media research provider, Conversition has also developed TweetFeel, a Twitter search engine with sentiment analysis, and MatterMeter, which encourages visitors to share their opinions on why something (or someone) matters, or doesn't.
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