The business of monitoring, measuring and understanding social media
The Data Market Study expands the vision from SMA to the market(s) for third-party data across verticals, data types and technologies.
February 12, 2024
This is the final post to SMA. When I started the site in 2009, I never would have predicted how far it would go. Now it's time to focus on new projects.
May 31, 2022
A message from YouScan CEO Alexey Orap on the Kyiv-based company's response to the war in Ukraine.
March 11, 2022
2021 was a busy year—buyers were back at a level that challenged the 2014 record. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.
January 5, 2022
Lumoa, NetBase Quid, Ornico, Signal AI, Visibrain, YouScan
Mediatoolkit, Retriever
NewsWhip, Rival IQ, SOCi, RAND
Crowdfire, Emplifi, Mention, NetBase Quid, SentiOne, SocialFlow, Sociality.io
Sponsors
Discover the new project
How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
Combination serves both brands and creators
April 27, 2022
Mexico-based addition boosts services in Latin America
April 22, 2022
Consolidation for brand performance in luxury markets
March 29, 2022
Funding growth with a focus on US, UK and India
March 16, 2022
A research leader describes the role and attributes of a new social media analyst.
Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.
Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.
Combine social media analysis with owned data to understand your brand's customers and the retro cultural references that will resonate with them.
17 May
16 May
27 April
27 April
27 April
27 April