Mapping Data Markets Across Verticals

The Data Market Study expands the vision from SMA to the market(s) for third-party data across verticals, data types and technologies.

February 12, 2024

All Good Things

This is the final post to SMA. When I started the site in 2009, I never would have predicted how far it would go. Now it's time to focus on new projects.

May 31, 2022

A Letter from Ukraine

A message from YouScan CEO Alexey Orap on the Kyiv-based company's response to the war in Ukraine.

March 11, 2022

The Year in M&A, Social Media Analysis 2021

2021 was a busy year—buyers were back at a level that challenged the 2014 record. Our annual recap of mergers and acquisitions looks at the transactions and the trends they reveal.

January 5, 2022

Roundups

New Papers, 24 May 2022

Lumoa, NetBase Quid, Ornico, Signal AI, Visibrain, YouScan

Software Updates, 20 May 2022

Mediatoolkit, Retriever

New Papers, 17 May 2022

NewsWhip, Rival IQ, SOCi, RAND

Software Updates, 13 May 2022

Crowdfire, Emplifi, Mention, NetBase Quid, SentiOne, SocialFlow, Sociality.io

Sponsors

Discover the new project

How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.

Transactions

Mavrck Raises $135 Million, Buys Later

Combination serves both brands and creators

April 27, 2022

Medallia Acquires CXTeam

Mexico-based addition boosts services in Latin America

April 22, 2022

Launchmetrics Acquires DMR

Consolidation for brand performance in luxury markets

March 29, 2022

Logically Raises $24 Million

Funding growth with a focus on US, UK and India

March 16, 2022

Career & Skill Development

Essential Skills of a Social Media Analyst

A research leader describes the role and attributes of a new social media analyst.

Brand Monitoring on the Deep and Dark Web

Brands need to monitor unconventional sources for criminal activity that affects them and their customers. From stolen credentials to hacktivist plans, deep and dark web channels contain essential information.

The Value of Visual Insights

Visual content dominates the biggest social media platforms and usually doesn’t include text with the brands that appear in it. Visual analysis adds image recognition to social media intelligence, so brands can find and work with these mentions.

Find the Right Tone for Nostalgia Marketing Using Owned Data

Combine social media analysis with owned data to understand your brand's customers and the retro cultural references that will resonate with them.

Directory Updates

ActiveFence (Israel)

17 May

Digimind (France)

16 May

Mavrck (USA)

27 April

ViralMoment (USA)

27 April

Quilt.ai (Singapore)

27 April

The Socialisers (UK)

27 April

Archives