Culver City, CA, USA

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In their own words

Zuum is a social media content strategy tool. It shows marketers what type of content will maximize impact with their social media fans and followers, generating a higher return on their social media properties.

Zuum accomplishes that by delivering a complete data set for you and your competitors across 7 social media networks: Facebook, Twitter, YouTube, Instagram, Google+, Pinterest and LinkedIn. Zuum's social network data is organized into three areas: Benchmarking, Content publishing, and Community.

Benchmarking: Helps marketers get a quick understanding of how their social media presence ranks among all the competitors in an industry, as well as quickly assembling periodic status reports.

Content Publishing: Shows marketers what types of social media content is most resonating in a given industry, and identify key content trends long before other marketers will be aware of them.

Community: Highlights key community trends, who the top influencers are, and what they’re doing to attain that influence.

Zuum in SMA news

Profile updated 3 September 2014