London, UK

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In their own words

WaveMetrix is a niche online monitoring company founded in 2003. They are the only social media research provider to actually read as well as capture online discussion, by using 100% human coding. WaveMetrix boasts a long list of Fortune 500 companies who use their methodology for both global yearly tracking and ad hoc projects, with a mixture of both quant and qual insights.

The WaveMetrix methodology brings you more than just buzz and sentiment monitoring. Human analysis allows clients to enjoy a highly detailed understanding of consumer buzz. They can extract metrics such as purchase drivers, advocacy and brand attributes, or any other dimension which can be identified in consumer comments. This makes WaveMetrix the ideal solution to answer specific research objectives.

By using native human analysts, WaveMetrix is able to operate consistently in any language, including Asian languages which remain inaccessible to most automated tools. This approach also overcomes the issues of spam, misspelt words or slang which make automated tools inaccurate.

WaveMetrix offer both highly bespoke projects as well as standardised solutions with an entry-level offering at just £699/month. You can get a feel for their insights by asking for a sample report at info@wavemetrix.com or subscribing to their weekly case study newsletter.

WaveMetrix in SMA news

Profile updated 16 April 2014