Cambridge, MA, USA

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In their own words

TrueLens is the first solution for marketers that creates a living, breathing customer record by bringing social insights linked to the CRM database.

We help loyalty marketers by enriching their data with interest, intent, influence and brand affinity data that can be leveraged for Segmentation, Retention, Upsell and Acquisition. TrueLens is a division of SocMetrics.

TrueLens in SMA news

Profile updated 16 April 2014