Tribe Dynamics
San Francisco, CA, USA

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In their own words

Tribe Dynamics helps you scale and optimize influencer programs by tracking, measuring, and managing your brand's digital earned media performance.

We help solve three common problems with influencer marketing by providing:

  1. Relationship management software and analytical reporting for your influencer network
  2. Competitive benchmarking for insights into your competitors’ influencer networks and engagement strategies
  3. Visibility into the engagement and ROI of your influencer activations.

Our customers include beauty and fashion industry leaders like Tatcha, Sephora, Louis Vuitton, Fashion Nova, and Make Up For Ever, while our data has been featured in publications like The Wall Street Journal, Business of Fashion, Glossy, Cosmopolitan, and more.

Tribe Dynamics’ Ambassador Relationship Management (ARM) software comprises four main features.

  1. Brand Buzz. View content created by your tracked influencers via a single, easy-to-use dashboard.
  2. Ambassadors. Track your influencer relationships with metrics such as lifetime EMV and post count, Engagement Index, follower growth, and campaign participation in one place.
  3. Competitors. Benchmark your brand's performance against a competitive set of your choosing. Gain insight into which influencers are creating content for your competitors.
  4. Campaigns. Track any subset of influencers you’re monitoring for specific activations and product sends. Benchmark the success of your campaigns.

Tribe Dynamics in SMA

New Papers, 6 April 2021

April 6, 2021

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Profile updated 1 November 2020


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