The Fool
Milan, Italy

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In their own words

Since 2008, The Fool has been developing methods and tools that offer monitoring, analysis, moderation, management and legal protection of reputation and digital assets.

  • Reputation Monitoring and Influence Analysis
    We measure and analyse the sentiment and perception of reputation on the Internet for brands, products and personalities for clients such as publisher and broadcasters, corporate customers, private individuals and government agencies with a suite of proprietary products.

  • SocialCaring, SocialCRM and Content Moderation
    We offer advice, proprietary platforms and specialised staff that manage, via a single interface, the entire information life cycle on all social networks, websites and corporate competitions: from posting to moderating, SocialCaring management and mentoring and independent management of SocialCRM and escalation processes.

  • Reputation Management and Social Media Channels
    Through strategic consulting, methodologies and tools, we are able to effectively manage and create Digital Brand Reputation for people, products, institutions and initiatives thanks to the application of methodologies and consolidated experience.

  • Protecting Reputation and Digital Assets
    For years we have been acknowledged as Leaders for our strategies, technologies and effectiveness in monitoring and protecting online Intellectual Property and Reputation, as well as for providing real-time alerts and documentation for potential civil and criminal use that comply with the highest international computer forensics standards.

The Fool in SMA news

Profile updated 23 September 2020