Milan, Italy

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In their own words

Roialty is a real-time prospect and customer profiling platform. We make people-centric social-data a key success factor to drive return on media buying, CRM investments and loyalty programs.

We help brands to build rich customer profiles and identity-driven relationships through social-data. Get demographic and personality insights for any social audience, spot the best content and the right placement, deliver precise lookalike campaigns and boost conversion rates. Collect social accounts and enrich your crm with social insights into a unified customer profile. Enjoy segmentation strategy powered by unforeseen psychographic and behavioral attributes: easily define, explore and export new highly profitable, always fresh segments. Turn customer-centric events into real-time marketing triggers and seamlessly motivate customers to engage in high-value interactive journeys that lead to brand loyalty and greater lifetime value.

Roialty in SMA news

Profile updated 12 July 2019