San Francisco, CA, USA

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In their own words

Protagonist is the company that brings strategic advantage to corporate marketers by compiling and evaluating the full range of beliefs that drive consumer behavior. Protagonist delivers Narrative Analytics, which provide a comprehensive marketing landscape driven by natural language processing and machine learning, as well as human expertise. By combining social science and data science to surface “beliefs at scale” the company allows leaders to harness narratives to their advantage to build and empower brand reputations, launch new products, fuel advocacy campaigns, and understand and activate target audiences.

Protagonist works with leading companies, foundations and governments all over the world in industries including: financial services, healthcare, consumer products, foundations, and government. Protagonist customers include General Mills, MetLife, Warner Brothers, Microsoft and many others.

Protagonist in SMA news

Profile updated 13 April 2017