San Francisco, CA, USA

Protagonist on Twitter Protagonist on LinkedIn

In their own words

Protagonist is the narrative analytics company. We uncover deeply held beliefs (narratives) in order to energize brands, win competitive battles, and better engage and understand target audiences. Protagonist uses natural language processing, machine learning, and deep human expertise to gather and analyze billions of pieces relevant data to give customers the insights they need for marketing, product development, and communications strategies.

The Protagonist platform was built on 10 years of narrative science that was initially developed to improve the American brand around the world for the US Government. Today, it's used by dozens of the world's leading CMOs, business leaders, and foundations.

Protagonist in SMA

View all results

Profile updated 6 October 2020


Email edition

A weekly summary that includes everything


News & articles immediately


Recent Directory Updates

Codec (UK)

October 5, 2021

Audience Genomics (USA)

October 5, 2021

Infomedia (Denmark)

September 23, 2021

Muck Rack (USA)

September 23, 2021

ShadowDragon (USA)

September 22, 2021

ActiveFence (Israel)

September 21, 2021

Tribe Dynamics (USA)

September 21, 2021

InMoment (USA)

September 9, 2021