Mu Sigma

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In their own words

Mu Sigma, one of the world’s largest Decision Sciences and analytics firms, helps companies institutionalize data-driven decision making and harness Big Data.

muFusion Social, a product of Mu Sigma, is an advanced social media analytics platform that empowers enterprises with machine learning and human intelligence to offer customized solutions for various business problems, beyond the traditional methods of monitoring.

The product is a robust platform in social media listening, multilingual text analytics, advanced algorithms for sentiment, custom categorization, theme identification, influencer analysis, campaign tracking and competitive intelligence.

Mu Sigma in SMA news

Profile updated 30 December 2015