Evanston, IL, USA

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In their own words

The leading strategic social market research company. We work with Fortune 500 companies like Microsoft, Samsung, Nike, Viacom, Kraft and Citi to help them turn consumers into advocates.

The MotiveQuest Framework software, coupled with our professional strategists, looks beyond what people are saying and explains what their motivation is—why they are saying it. Understanding why is key to understanding the behaviors that drive sales.

marketing "social media" advertising research, social media monitoring, social research, online anthropology

LRWMotiveQuest in SMA news

Profile updated 7 September 2016