Hookit

https://www.hookit.com/
San Diego, CA, USA

In their own words

Hookit built the first and most powerful sponsorship analytics and valuation platform to quantify and track the value and performance of sports sponsorships in social and digital media.

$150B+ is spent on sports sponsorship and activation, which is not measured like any other form of marketing. Hookit is the leading sponsorship analytics and valuation platform for sports. We help brands maximize sponsorship investments, identify new partnership opportunities, and empower influencers and sports properties to prove and increase their value to sponsors.

As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured. Our mission is to improve global sponsorship effectiveness by providing the most comprehensive, trusted source of intelligent data.

As social and digital media have the most in-depth data ever available, we use these media platforms as a proxy for overall sponsorship value. We analyze overall engagement on brands, influencers, and sports properties, including mentions, hashtags, and brand logos, using image recognition tools within videos and images.