Santa Monica, CA, USA

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In their own words

GumGum is a new kind of advertising platform, dedicated to creating brand engagement in line with premium editorial content where it’s guaranteed to be seen. Known for creating the in-image advertising category, GumGum continues to introduce disruptive products based on its patented image recognition technology, including expansion into programmatic, native and social analytics software solutions.

Reaching 400 million visitors as they view images and content across more than 2,000 premium publishers, GumGum ads yield 20 percent higher viewability and 10 times the engagement of traditional display options, resulting in superior brand lift for marketers and increased revenue for publishers. The company works with more than half of AdAge’s top 100 US advertising spenders, including Disney, L’Oreal, Toyota and Samsung, among others.

GumGum is headquartered in Santa Monica, California, with five additional offices in the US. Its investors include Morgan Stanley Expansion Capital, NEA, Upfront Ventures, First Round Capital and Crosscut Ventures.

GumGum in SMA news

Profile updated 14 February 2018