Zurich, Switzerland

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In their own words

DrKPI is a social media analytics tool for benchmarking blogs to improve performance. DrKPI helps market researchers, brand managers and agencies use key metrics to improve performance and reach set Key Performance Indicators (KPIs).

Blog performance is compared with important competitors using standardized measures, including the FT ComMetrics Blog Index (FTCBI). Insights are gained about reader engagement, conversation and the blog’s impact by visualizing trends. Comparisons over time help clients better understand their blog’s footprint and resonance, including reader engagement and conversion rates.

DrKPI in SMA news

Profile updated 23 October 2015