Black Swan Data
London, UK

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In their own words

Targeting the £40bn+ market research industry, Black Swan Data Ltd is a SaaS company that uses social data to accurately predict consumer behaviour.

Black Swan is a pioneer in using proprietary AI techniques to transform raw social data into refined datasets that, through the use of patent-pending machine learning techniques, generate remarkably accurate insights into consumer trends — we call this social prediction. Using social prediction, Black Swan Data is able to predict consumer behaviour and trends more accurately and further ahead than anyone else. This is how we empower leading CPG companies, like PepsiCo, Unilever, Danone, and others in the UK, Europe, US, and Asia, to make the right decisions and to get to market faster, with greater confidence.

Black Swan Data in SMA

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Profile updated 1 November 2020


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