Affinity Answers
Austin, TX, USA

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In their own words

Our online pursuits and interests are direct extensions of what we enjoy in life. Social media lets Affinity Answers capture what we like and talk about and translate it into an Affinity Graph, where we can intelligently compare and contrast the interests of hundreds of millions of consumers and then transform that huge array of affinities into actionable insights.

Unlike demographic studies that rely on a single media channel and sampled data, Affinity Answers delivers meaningful engagements and actual multi-faceted consumer interests in brands, entertainment, celebrities, and location. We help clients like MTV, PepsiCo, Universal, and Unilever discover and engage their most valuable audiences across all media channels.

Affinity Answers in SMA news

Profile updated 24 August 2020