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Forrester (Nasdaq: FORR) announced that it has acquired FeedbackNow and GlimpzIt  in a step toward building a real-time customer experience platform, CX Cloud. FeedbackNow makes a physical device for collecting customer satisfaction data, which will be one input to the planned platform. GlimpzIt technology will contribute to analysis of the feedback data.

TrendKite  announced that it has acquired Insightpool  and Union Metrics  as part of a strategy to create a complete digital PR platform for marketing and PR. The company plans to integrate technology from both acquisitions, while Insightpool and Union Metrics will both continue their operations and existing services.

Terms of the deal were not disclosed.

Twitter Acquires Smyte

Twitter  announced that it is acquiring Smyte for its technology to address safety, spam and security issues. Smyte has shut down its existing business and will focus on applying its capabilities to Twitter's needs.

Quotient Acquires Ahalogy

Quotient Technology (NYSE:QUOT) announced that it has agreed to acquire Ahalogy  for its social media and influencer marketing capabilities. The all-cash deal is valued at up to $50 million, including incentives.

Trackur Goes on Market

Trackur  founder Andy Beal announced that the company is exploring strategic partnerships that would lead to the acquisition of the Trackur assets. In a blog post, he also states the intention that Trackur will remain available to current customers. Details of the offer are available through a link in his post.

Unison Acquires Brand Machine

Unison  announced that it has acquired Brand Machine to add strategic marketing services to its capabilities. The company describes the deal as a continuation of its Detroit-based regional consolidation strategy.

Unison acquired the media and content intelligence specialist two42solutions in 2015.

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