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Conversocial Acquires Assist

Conversocial  announced that it has acquired Assist to add messaging automation and chatbots to its customer experience portfolio.

Spredfast + Lithium = Khoros

The company formed by the merger of Spredfast and Lithium has announced its new name: Khoros 

Séntisis  announced that it has formed a new company for, its core language technology. The founders will maintain their roles and ownership positions with both companies, which continue to work closely together. Séntisis provides a social media analysis platform specializing in Spanish-speaking markets.

Cision Snaps Up TrendKite

Cision  announced that it has acquired TrendKite  for $225 million in cash and stock. The TrendKite platform will continue as a standalone product with a longer-term plan of integration into the Cision Communications Cloud product. Cision also announced the sale of its email marketing assets to an unnamed buyer in a $49 million cash deal.

TrendKite announced its intent to provide a one-stop digital PR tool when it bought Insightpool and Union Metrics in June 2018. This is Cision's second acquisition of 2019.

Lucidya Raises $1.1 Million

Lucidya  announced that it has received 4 million Saudi Arabian Riyals (US $1.1 million) in a Series A investment round led by the Badir Technology Incubators And Accelerators Program and Monsha'at. Abunayyan Holding and other investors in the region also participated.

via Startup MGZN

Cision Acquires

Cision  announced that it has acquired  to integrate social media campaigns across paid, owned, and earned media. The product will remain available separately and will also be integrated with the Cision Communications Cloud. Terms of the deal were not disclosed.

Cision has been a serial acquirer since its 2014 merger with Vocus. For the complete list, see SMA's acquisitions scorecard.

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