Recently in Companies Category
Hootsuite announced that it has arranged credit financing of up to $50 million from CIBC Innovation Banking.
YouScan announced that it has acquired BrandSpotter
in an all-cash deal, combining two SMA providers with a regional specialty in Russia and the CIS region. Current BrandSpotter customers retain access for the term of their contracts, but the platform is being retired, and YouScan is encouraging customers to move to their own platform sooner.
Ebiquity announced the sale of its advertising intelligence business to Nielsen in a £26 million cash transaction. The change moves Ebiquity away from its hybrid product/services model toward an emphasis on services, particularly its Media Value Measurement and Marketing Performance Optimization practices.
- SMA's acquisitions scorecard
- press release
- investor statement (PDF)