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Trackur Goes on Market

Trackur  founder Andy Beal announced that the company is exploring strategic partnerships that would lead to the acquisition of the Trackur assets. In a blog post, he also states the intention that Trackur will remain available to current customers. Details of the offer are available through a link in his post.

Unison Acquires Brand Machine

Unison  announced that it has acquired Brand Machine to add strategic marketing services to its capabilities. The company describes the deal as a continuation of its Detroit-based regional consolidation strategy.

Unison acquired the media and content intelligence specialist two42solutions in 2015.

Lithium Ending Klout

Lithium  announced that it is shutting down Klout as a standalone service on May 25. The company says that its acquisition of Klout gave it valuable technology, but the standalone service was not aligned with its strategy. Lithium plans to release a new social impact scoring methodology based on Twitter.

Lithium acquired Klout in 2014 for a reported $200 million.

Meltwater Acquires Sysomos

Meltwater  announced that it has acquired Sysomos  to boost its capabilities in social media analytics and engagement. Sysomos will become Meltwater's Social Analytics division, distinct from the company's existing Media Intelligence division. Sysomos CEO Peter Heffring will lead the new division.

Meltwater has been a consistent acquirer, most recently of DataSift last month. Sysomos in its current form dates back to the 2015 combination of Sysomos and Expion.

Meltwater Acquires DataSift

Meltwater  announced that it has acquired DataSift  for its data and analytics platform and team. This is Meltwater's sixth acquisition in the past year.

The DataSift platform remains available to customers, who also gain access to other data and tools from Meltwater.

Hootsuite  announced that it has arranged credit financing of up to $50 million from CIBC Innovation Banking.

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