April 2020 Archives

April 30, 2020

Software Updates, 1 May 2020

AtribusWord clouds for themes. BrandwatchNew Explore module: simplified access to basic reports. ManzamaInsights: Coverage and filtering by additional regions: Europe, Asia, Africa, the Middle East, and Latin America. Rival IQNew Profile Dashboards, fan location and demographics, post analysis and tagging,...

April 28, 2020

New Papers, 28 April 2020

2020 State of the Media, Cision Optimiser votre veille web et social media sur la crise du Covid-19, Digimind Market Intelligence Playbook, M-Brain The Importance of Brand Perception, NetBase Quid Coronavirus: 23.04 Report, SAIL LABS...

April 23, 2020

Software Updates, 24 April 2020

ConversocialMajor platform update. SocialbakersImage recognition, user roles, Instagram geotags. StacklaNew dashboards and reports. ZoomSphereNew Workflow Manager....

April 21, 2020

New Papers, 21 April 2020

In the Age of Coronavirus: How Brands Manage a Social Crisis and The Importance of Trend Analytics, NetBase Quid Facebook Publishing: Q1 2020, NewsWhip A Global Study into Consultancy Employees' Online Presence & Influence, Onalytica...

April 16, 2020

Software Updates, 17 April 2020

InfluencerDBNew dashboard. YouScan1Q Updates: Optical character recognition, dark theme, time ranges in calendar, word cloud, edits feed back to algorithms, new promo categories, new languages, aspect-based sentiment....

April 14, 2020

W2O Acquires Symplur

W2O Group annouced that it has acquired Symplur for its specialist healthcare SMA platform. Symplur will continue to operate as W2O symplur, and W2O anticipates continued development on the platform. Terms of the deal were not disclosed. SMA's acquisitions scorecard...

April 14, 2020

New Papers, 14 April 2020

The Cultural Response to COVID-19, NewsWhip Top Financial Services Professionals Discussing COVID-19, Onalytica...

April 9, 2020

Software Updates, 10 April 2020

BuzzooleDiscovery: saved search, alerts, Engagement/Reach relationship metrics, content in creator performance tab. Also, new dashboard. MavSocialApril update: LinkedIn audience targeting, LinkedIn support in Bulk Uploader, publish directly to YouTube Playlists, media upload by URL, Facebook & Twitter blocks, hide/delete comments....

April 7, 2020

New Papers, 7 April 2020

Use case: COVID-19 in UK on social media, SAIL LABS The Impact of COVID-19 on Social Media Marketing, Socialbakers The list of Free SMA Reports and Tools for COVID-19 has been updated....

April 6, 2020

OBI4wan Acquires HowAboutYou

OBI4wan has acquired its long-time sales and implementation partner HowAboutYou. The combination puts the companies' efforts with commercial and public-sector clients, respectively, under one roof. SMA's acquisitions scorecard press release | nl blog post...

April 1, 2020

Free SMA Reports and Tools for COVID-19

Someday, this will all be history, and our grandkids will learn about it in school. For now, the world is swimming in uncertainty, and seemingly everyone who works with data is trying to find something to contribute. In this post,...


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