January 2019 Archives

Software Updates, 1 February 2019

Brand24 
Google Reviews coverage.

LogoGrab 
Identifying logo placement within images and videos.

NewsWhip 
Predictive alerts.

SocialHub 
Instagram video publishing and scheduling.

Unmetric 
Discover: new Analysis section.

Upfluence 
New influencer metrics panel.

Zoomph 
Instagram mentions coverage.

Upcoming Events, 1 February 2019

6 February - Brandwatch webinar, Become the leader, not the lagger: How to close the innovation capability gap, 11:00 AM EST / 16:00 GMT, 2:00 PM EST / 19:00 GMT, and 7 February at 14:00 SGT / 17:00 AEDT. With Leigh Fatzinger (Turbine Labs).

13 February - Meltwater webinar, Everything You Need to Know About Reddit for PR and Marketing, 2:00 PM EST / 19:00 GMT. With Philip Goffinet (Reddit).

14 February (Washington, DC) - NATO STRATCOM COE event, Malicious Use of Social Media: From Russian Disinformation to the Black Market of Manipulation Services, 8:30 AM–12:30 PM at Dirksen Senate Office Building.

14 February - Union Metrics webinar, Social Media and PR: A Digital Love Story, 1:00 PM EST / 18:00 GMT.

13 March (London) - Meltwater Social Summit

10–12 April (Stockholm) - Comintelli IntelliSummit

8–10 May (Chicago) - Brandwatch Now You Know

24 May (Nantes) - iAdvize Conversation

New Papers, 29 January 2019

Software Updates, 25 January 2019

Brandwatch 
New reach metric.

Buzzoole 
Download campaign reports in PowerPoint format. Also, new client dashboard.

Crimson Hexagon 
Brandwatch Vizia integration.

Hearsay 
Instagram support, PDF capture of 3rd party links.

QWAM 
Ask’n’Read v4: retrospective search, filtering, UI.

Sprinklr 
Instagram video publishing.

Zignal Labs 
Brand 360: new consolidated metrics view.

Upcoming Events, 25 January 2019

29 January - Rival IQ webinar, Amp Up Your Instagram Marketing With Stories, 1:00 PM EST / 18:00 GMT. With Lauren Teague (Convince & Convert).

30 January - Salesforce webinar, Social Studio January 2019 Release Overview,
12:00 Noon EST / 17:00 GMT.

30 January - SOCi webinar, 5 Social Media Trends That Will Take Over in 2019 and How to Prepare, 12:00 Noon EST / 17:00 GMT.

6 February - Brandwatch webinar, Become the leader, not the lagger: How to close the innovation capability gap, 11:00 AM EST / 16:00 GMT, 2:00 PM EST / 19:00 GMT, and 7 February at 14:00 SGT / 17:00 AEDT. With Leigh Fatzinger (Turbine Labs).

13 February - Meltwater webinar, Everything You Need to Know About Reddit for PR and Marketing, 2:00 PM EST / 19:00 GMT. With Philip Goffinet (Reddit).

13 March (London) - Meltwater Social Summit

10–12 April (Stockholm) - Comintelli IntelliSummit

8–10 May (Chicago) - Brandwatch Now You Know

24 May (Nantes) - iAdvize Conversation

Cision Snaps Up TrendKite

Cision  announced that it has acquired TrendKite  for $225 million in cash and stock. The TrendKite platform will continue as a standalone product with a longer-term plan of integration into the Cision Communications Cloud product. Cision also announced the sale of its email marketing assets to an unnamed buyer in a $49 million cash deal.

TrendKite announced its intent to provide a one-stop digital PR tool when it bought Insightpool and Union Metrics in June 2018. This is Cision's second acquisition of 2019.

Companies in social media analysis changed ownership 25 times in 2018—down from 29 in 2017, but with more mergers of equals and an IPO to add interest. As usual, most transactions are portfolio plays, companies adding to their technology and services capabilities. Serial acquirers stayed in the market, and an industry watcher decided to be a product company.

Here's a recap of the year's deals. As always, you can find the latest deals and a record of past deals in the space at SMA's acquisitions scorecard.

Acquisitions in social media analysis 2018

Mergers and the Rare IPO
More than usual, 2018 saw companies combining in deals described as mergers. Brandwatch and Crimson Hexagon brought together two enterprise-grade social media analysis companies. Spredfast and Lithium married for a more complete vision of customer engagement. TrackMaven and Skyword combined strengths in content marketing.

Comintelli joined the industry's short list of public companies after it started trading on the Spotlight market.

Portfolio Pickups
Meltwater continued its acquisitive ways, rounding up the DataSift platform and team and forming a new social analytics business unit from Sysomos. TrendKite revealed a one-stop digital PR platform strategy when it added Insightpool and Union Metrics.

Ipsos added Synthesio to its global insights portfolio as a branded subsidiary. Brickfish picked up Nuvi to combine social media analysis with its GroundSpark social campaign manager. YouGov bolstered its social media analysis and data science with Portent.io.

Falcon.io added social advertising and analytics with Komfo and its team. Mynewsdesk got web and social media monitoring in Mention. Quotient went shopping for influencer marketing and found Ahalogy.

Technology Pickups
Cision got image recognition technology and talent in ShareIQ. Slyce bought the Ditto Labs IP and image-recognition technology platform. Twitter went for security-related tech with Smyte.

Positioning Plays
YouScan consolidated its position in Russia and the CIS region with BrandSpotter. StatSocial picked up Macromeasures to combine their strengths in social data and analytics. Linkfluence acqui-hired a new CEO and engineering team and gained a US office with Scoop.it, collecting complementary technology along the way.

Ebiquity sold its ad intellience product to Nielsen to refocus on its marketing measurement and optimization services. Unison added a strategic marketing services unit with Brand Machine.

Category Change
Industry analyst Forrester previewed its emergence as a product company with its acquisitions of Feedbacknow and GlimpzIt.

Watch This Space
The private equity firm Marlin Equity Partners bought most of Talkwalker with an eye on product innovation and international expansion.

Thanks to our sponsors, Socialgist, SentiOne and YouScan, for their continuing support. Join them today if your company benefits from the industry's only dedicated news source.

Related:

Companies in social media analysis reported taking in more than $115 million in new investments in 2018, including the proceeds of one IPO. That's down from the previous year's $194 million and continues the decline from the 2013 peak (totals exclude the value of investments whose value was unannounced).

Investment in social media analysis 2018

Here's a recap of the year's investment activity.

SMA is the only dedicated source of news about the social media intelligence market. Please support the effort to keep the information flowing.

Related:

New Papers, 22 January 2019

Software Updates, 18 January 2019

NetBase 
Instagram Authorization Manager.

Unmetric 
Twitter metrics changes.

Upcoming Events, 18 January 2019

24 January - Comintelli webinar, Taking your intelligence system to the next level, 10:00 AM EST / 15:00 GMT. With Robin Neidorf (Jinfo).

29 January - Rival IQ webinar, Amp Up Your Instagram Marketing With Stories, 1:00 PM EST / 18:00 GMT. With Lauren Teague (Convince & Convert).

30 January - Salesforce webinar, Social Studio January 2019 Release Overview,
12:00 Noon EST / 17:00 GMT.

30 January - SOCi webinar, 5 Social Media Trends That Will Take Over in 2019 and How to Prepare, 12:00 Noon EST / 17:00 GMT.

10–12 April (Stockholm) - Comintelli IntelliSummit

8–10 May (Chicago) - Brandwatch Now You Know

24 May (Nantes) - iAdvize Conversation

Lucidya Raises $1.1 Million

Lucidya  announced that it has received 4 million Saudi Arabian Riyals (US $1.1 million) in a Series A investment round led by the Badir Technology Incubators And Accelerators Program and Monsha'at. Abunayyan Holding and other investors in the region also participated.

via Startup MGZN

Software Updates, 11 January 2019

Blogmeter 
Facebook Insights.

MavSocial 
Location tagging, Facebook ad (dark post) comment monitoring.

Meltwater 
Meltwater Mobile: new Explore tool.

Salesforce 
Social Studio January 2019 Release.

SOCi 
New Boost Plus (multi-page, multi-post boost tool).

Spredfast 
Instagram video publishing, targeted Facebook video posts.

Swat.io 
Schedule Instagram video posts

ZeroFOX 
New mobile app.

Upcoming Events, 11 January 2019

16 January - Meltwater webinar, The Ultimate Brand Health Check: Make Sure You’re Ready for 2019, 2:00 PM EST / 19:00 GMT. With Paula Conway (Astonish Media Group).

24 January - Comintelli webinar, Taking your intelligence system to the next level, 10:00 AM EST / 15:00 GMT. With Robin Neidorf (Jinfo).

30 January - Salesforce webinar, Social Studio January 2019 Release Overview,
12:00 Noon EST / 17:00 GMT.

10–12 April (Stockholm) - Comintelli IntelliSummit

8–10 May (Chicago) - Brandwatch Now You Know

24 May (Nantes) - iAdvize Conversation

New Papers, 8 January 2019

Software Updates, 4 January 2019

Klear 
First-party authenticated metrics, Instagram tag tracking.

Social Report 
Video scheduling for Instagram.

Upcoming Events, 4 January 2019

16 January - Meltwater webinar, The Ultimate Brand Health Check: Make Sure You’re Ready for 2019, 2:00 PM EST / 19:00 GMT. With Paula Conway (Astonish Media Group).

24 January - Comintelli webinar, Taking your intelligence system to the next level, 10:00 AM EST / 15:00 GMT. With Robin Neidorf (Jinfo).

10–12 April (Stockholm) - Comintelli IntelliSummit

8–10 May (Chicago) - Brandwatch Now You Know

24 May (Nantes) - iAdvize Conversation

Cision Acquires Falcon.io

Cision  announced that it has acquired Falcon.io  to integrate social media campaigns across paid, owned, and earned media. The Falcon.io product will remain available separately and will also be integrated with the Cision Communications Cloud. Terms of the deal were not disclosed.

Cision has been a serial acquirer since its 2014 merger with Vocus. For the complete list, see SMA's acquisitions scorecard.

New Papers, 1 January 2019

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