June 2018 Archives

June 29, 2018

TrendKite Acquires Insightpool and Union Metrics

TrendKite  announced that it has acquired Insightpool  and Union Metrics  as part of a strategy to create a complete digital PR platform for marketing and PR. The company plans to integrate technology from both acquisitions, while Insightpool and Union Metrics...

June 29, 2018

Software Updates, 29 June 2018

Brandwatch Vizia: Pi Datametrics integration. Cision Social Influencer Discovery module. SocialFlow Apple News Analytics....

June 26, 2018

New Papers, 26 June 2018

The Summer 2018 Guide to Facebook Video, NewsWhip  The World’s Most Influential CMOs 2018, Sprinklr  Social Media Use Continues to Rise in Developing Countries but Plateaus Across Developed Ones, Pew Research Center...

June 21, 2018

Twitter Acquires Smyte

Twitter  announced that it is acquiring Smyte for its technology to address safety, spam and security issues. Smyte has shut down its existing business and will focus on applying its capabilities to Twitter's needs. SMA's acquisitions scorecard Twitter blog post...

June 19, 2018

New Papers, 19 June 2018

Turn The Spotlight on your Competitive Intelligence Projects and The 5 Essential Building Blocks for your Competitive Intelligence, Digimind  The Top Soccer Trends on Social Media and Father's Day Trends on Social Media, NewsWhip  The best time to post on...

June 14, 2018

Software Updates, 15 June 2018

Brand24 Trending hashtags. Brandwatch Brandwatch Audiences: define audiences and identify their influencers. Consline New product monitoring information site. Hearsay Hearsay Relate: new mobile app. pr Hootsuite Boost: identify and promote top performing Facebook content. Percolate Major update. Pulsar Web search data. Also, monitor Instagram Stories. Upfluence Twitch coverage,...

June 12, 2018

New Papers, 12 June 2018

The Social Messaging Advantage: Messenger as a Disruptive Digital Care Opportunity, Conversocial  The Summer 2018 Guide to Instagram Video and The Summer 2018 Guide to Twitter Video, NewsWhip  2018: l’avènement de la clean cosmetics (PDF), Visibrain  Social Media and Democracy:...

June 7, 2018

Software Updates, 8 June 2018

Audiense Define audiences by conversations, top hashtags, affinities in Basic Audience Manager, add influencers to an audience, improved baseline management, GDPR compliance features. MavSocial Publish to Instagram. M-Brain M-Adaptive: segment by thematic content and industry classification. Mention Mention for Desktop: updated application for Mac/Windows....

June 5, 2018

New Papers, 5 June 2018

Personalize Your Campaigns with Social Media Intelligence, Digimind  Sprout Social Index 2018, Sprout Social  Spotlight on Surveillance: Social Media Monitoring (PDF), Electronic Privacy Information Center Teens, Social Media & Technology 2018, Pew Research Center Defining Second Generation Open Source Intelligence...

June 1, 2018

Quotient Acquires Ahalogy

Quotient Technology (NYSE:QUOT) announced that it has agreed to acquire Ahalogy  for its social media and influencer marketing capabilities. The all-cash deal is valued at up to $50 million, including incentives. SMA's acquisitions scorecard press release Ahalogy blog post...