June 2018 Archives

TrendKite  announced that it has acquired Insightpool  and Union Metrics  as part of a strategy to create a complete digital PR platform for marketing and PR. The company plans to integrate technology from both acquisitions, while Insightpool and Union Metrics will both continue their operations and existing services.

Terms of the deal were not disclosed.

Software Updates, 29 June 2018

Brandwatch 
Vizia: Pi Datametrics integration.

Cision 
Social Influencer Discovery module.

SocialFlow 
Apple News Analytics.

Upcoming Events, 29 June 2018

5 July - Sindup webinar, Comment les décideurs gèrent-ils la surinformation? S’adapter pour réaliser une veille efficace, 14:30 CEST / 12:30 GMT. With Pascal Junghans (Université de Paris-Dauphine).

9–15 July (Patras, Greece) - Natural Language Processing for Social Media Analysis (at SETN2018)

24 July - TrendKite webinar, The Marketer's Guide to the Discipline of Digital PR, 1:00 PM EDT / 17:00 GMT. First post-acquisition appearance with Insightpool and Union Metrics.

13 September (San Francisco) - Meltwater Social Summit

New Papers, 26 June 2018

Upcoming Events, 22 June 2018

22 June - Ryerson University Social Media Lab research talk, Social Media Marketing: A Consumer Perspective, 3:00 PM EDT / 19:00 GMT.

25–28 June (Stanford, CA) - ICWSM-18

27 & 28 June - Brandwatch webinar, Achieving a Single Customer View with Integrated Data, with Russell (Walmart) and Sophie Moule (Pi Datametrics). 27 June at 11:00 AM EDT / 15:00 GMT and 2:00 PM EDT / 18:00 GMT; 28 June at 14:00 SGT / 06:00 GMT.

27 June - Agility PR Solutions webinar, PR Measurement: Turning Insights Into Impact, 12:00 Noon EDT / 16:00 GMT. With Ann-Sofie Krol (byBrick Insight) and Susan Darch (Travel Alberta).

27 June - Sprout Social webinar, The 2018 Sprout Social Index Webinar: Analysis & Action Items, 2:00 PM EDT / 16:00 GMT.

27 June - CARMA webinar, Entitled vs. Empowered: Managing, Retaining, and Developing Millennial Talent in PR and Communications, 2:00 PM EDT / 16:00 GMT. With Ann McCain (McCain Strategies).

5 July - Sindup webinar, Comment les décideurs gèrent-ils la surinformation? S’adapter pour réaliser une veille efficace, 14:30 CEST / 12:30 GMT. With Pascal Junghans (Université de Paris-Dauphine).

9–15 July (Patras, Greece) - Natural Language Processing for Social Media Analysis (at SETN2018)

13 September (San Francisco) - Meltwater Social Summit

Twitter Acquires Smyte

Twitter  announced that it is acquiring Smyte for its technology to address safety, spam and security issues. Smyte has shut down its existing business and will focus on applying its capabilities to Twitter's needs.

New Papers, 19 June 2018

Software Updates, 15 June 2018

Brand24 
Trending hashtags.

Brandwatch 
Brandwatch Audiences: define audiences and identify their influencers.

Consline 
New product monitoring information site.

Hearsay 
Hearsay Relate: new mobile app. pr

Hootsuite 
Boost: identify and promote top performing Facebook content.

Percolate 
Major update.

Pulsar 
Web search data. Also, monitor Instagram Stories.

Upfluence 
Twitch coverage, browse influencer content, in-app email from results page, predefined merge fields.

Upcoming Events, 15 June 2018

20 June - Rival IQ webinar, Leveraging Data to Transform Your Social Media Strategy, 1:00 PM EDT/ 17:00 GMT. With Lee Odden (TopRank Marketing).

25–28 June (Stanford, CA) - ICWSM-18

27 & 28 June - Brandwatch webinar, Achieving a Single Customer View with Integrated Data, with Russell (Walmart) and Sophie Moule (Pi Datametrics). 27 June at 11:00 AM EDT / 15:00 GMT and 2:00 PM EDT / 18:00 GMT; 28 June at 14:00 SGT / 06:00 GMT.

27 June - Agility PR Solutions webinar, PR Measurement: Turning Insights Into Impact, 12:00 Noon EDT / 16:00 GMT. With Ann-Sofie Krol (byBrick Insight) and Susan Darch (Travel Alberta).

27 June - Sprout Social webinar, The 2018 Sprout Social Index Webinar: Analysis & Action Items, 2:00 PM EDT / 16:00 GMT.

27 June - CARMA webinar, Entitled vs. Empowered: Managing, Retaining, and Developing Millennial Talent in PR and Communications, 2:00 PM EDT / 16:00 GMT. With Ann McCain (McCain Strategies).

9–15 July (Patras, Greece) - Natural Language Processing for Social Media Analysis (at SETN2018)

New Papers, 12 June 2018

Software Updates, 8 June 2018

Audiense 
Define audiences by conversations, top hashtags, affinities in Basic Audience Manager, add influencers to an audience, improved baseline management, GDPR compliance features.

MavSocial 
Publish to Instagram.

M-Brain 
M-Adaptive: segment by thematic content and industry classification.

Mention 
Mention for Desktop: updated application for Mac/Windows.

Socedo 
Engaged Leads: prioritize leads, track & measure DMs.

Swat.io 
Send Pictures and GIFs in Twitter DMs, real-time Instagram updates.

Upcoming Events, 8 June 2018

12 & 13 June - Manzama webinar, Future Direction of AI and Manzama Insights. 12 June 11:00 AM EDT / 15:45 GMT and 13 June 7:00 PM EDT / 23:00 GMT.

13 June - Rival IQ webinar, 2018 Social Media Industry Benchmark Report, 1:00 PM EDT/ 17:00 GMT.

20 June - Rival IQ webinar, Leveraging Data to Transform Your Social Media Strategy, 1:00 PM EDT/ 17:00 GMT. With Lee Odden (TopRank Marketing).

25–28 June (Stanford, CA) - ICWSM-18

9–15 July (Patras, Greece) - Natural Language Processing for Social Media Analysis (at SETN2018)

New Papers, 5 June 2018

Quotient Acquires Ahalogy

Quotient Technology (NYSE:QUOT) announced that it has agreed to acquire Ahalogy  for its social media and influencer marketing capabilities. The all-cash deal is valued at up to $50 million, including incentives.

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