January 2017 Archives

January 31, 2017

New Papers, 31 January 2017

Coppie di Influencer sui Social Media, Blogmeter  Social Insights: Consumer Technology, Brandwatch  The Total Economic Impact of Conversocial, Forrester / Conversocial  Customer service and brand communities, iAdvize  Customer Experience and AI: The myths, the reality, and a guide to getting...

January 26, 2017

Software Updates, 27 January 2017

Keyhole Twitter follower insights. ROIALTY Digital Moms service....

January 24, 2017

New Papers, 24 January 2017

Instagram Emoji Study, Quintly  How to Set Content Benchmarks: Using Social and Web Data to Set Performance Goals, Simply Measured ...

January 23, 2017

Cello Boosts Pulsar

Cello Group (LON:CLL) has committed additional capital to its technology subsidiary Pulsar  for its global growth strategy. Simultaneously, the company is merging its qualitative research specialist FACE into Pulsar to combine the companies' technology and services offerings. The combined company...

January 19, 2017

Software Updates, 20 January 2017

Blogmeter New influencer discovery tool. Brandwatch New Unlimited Historical Data. pr Insightpool New influencer search tool. LeadSift "Silent" buying signal prediction. Socedo Eloqua integration. Zoomph New Twitter/Facebook Trends report....

January 18, 2017

DataSift Taps LinkedIn Data

DataSift  announced a new partnership with LinkedIn that will make some of the professional network's data available to outside developers. Following the pattern set with its Facebook Topic Data product, DataSift's new PYLON for LinkedIn Engagement Insights product provides audience,...

January 17, 2017

Synthesio Absorbs Report Builder Bunkr

Synthesio  announced that it has acquired Bunkr and will incorporate its report builder technology into the Synthesio platform. The standalone Bunkr app will shut down on March 31. SMA's acquisitions scorecard Synthesio blog post Bunkr announcement & acquisition FAQ...

January 17, 2017

New Papers, 17 January 2017

The reality of artificial intelligence, Luminoso  / Sapient Informe Industria Retail: Análisis de la conversación en el sector, Séntisis  Which Metrics Matter, Tracx ...

January 16, 2017

Consolidation in Hospitality Market as Shiji Buys ReviewPro

Shiji announced the acquisition of a majority stake in ReviewPro  to bolster its position as a service management platform provider for the hospitality industry. ReviewPro's founders and management will continue in their roles as the company pursues international growth and...

January 12, 2017

Tracx Lands $12.5 Million Growth Investment

Tracx  announced that it has received $12.5 Million in an investment round led by Camden Partners. The company plans to use the money to fund growth in sales and marketing, and an "expanded product footprint." Edison Partners and Tracx CEO...

January 12, 2017

Software Updates, 13 January 2017

LeadSift New Account Based Sales module. Pulsar Redesigned content dashboard. Socialdraft Twitter reports updates. Spredfast Linkfluence  integration. Tailwind New Tailwind for Instagram. Union Metrics UI refresh....

January 11, 2017

The Year in M&A, Social Media Analysis 2016

Companies in social media analysis changed ownership 20 times in 2016, down from 32 deals in 2015. Despite the slower pace, the logic underlying acquisitions continues from last year, with the majority representing portfolio plays, as companies extend their technology...

January 11, 2017

Social Media Analysis Investment Slowed in 2016

Companies in social media analysis reported taking in about $225 million in new investments in 2016, down substantially from the previous year's $445 million (totals exclude the value of investments whose value was unannounced). Here's a recap of the year's...

January 10, 2017

New Papers, 10 January 2017

The Hidden Value of a Social Strategy and Social Insights: The CPG Industry, Brandwatch  Social Marketing Playbook: Planning and Measuring Campaigns, Sysomos  Internet e eleições no Brasil, Grupo de Pesquisa em Comunicação Política e Opinião Pública (CPOP), Universidade Federal do...

January 6, 2017

Networked Insights Raises $30 Million

Networked Insights  announced that it has received $30 million in an investment round led by Sands Light Capital and the Cherng Family Trust. The company plans to use the money for continued development in deep learning and artificial intelligence, as...

January 5, 2017

Software Updates, 6 January 2017

Netvibes Hide items in text clouds. Socedo Updated campaign management features, UI. Union Metrics Tailored audience export for Twitter ad campaigns....