The business of monitoring, measuring and understanding social media
Software Updates, 28 October 2016
Hootsuite 
Integration with social media advertising platforms: AdEspresso, Kenshoo, Nanigans, Adaptly, Mediative, Popimedia.
Sprout Social
Improved reports.
YouScan
Spam tagging, filter by language.
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How does third-party data get from the source to the end user? Follow the exploration at the Data Market Study, also sharing discoveries and insights in a newsletter.
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